Kamala Harris rides viral meme 'wave' as campaign seizes organic momentum

Bloomberg’s Riley Ray Griffin joins Morning Joe to break down Kamala Harris’s digital campaign success, highlighting how she turned Biden’s failed meme strategy into a viral hit. By leaning into Republican attacks, using TikTok effectively, and amplifying her message through influencers, Harris has managed to dominate social media with a rapid response strategy.  » Subscribe to MSNBC: https://www.youtube.com/msnbc Download our new MSNBC app for the latest breaking news and daily headlines at a glance: https://www.msnbc.com/information/download-msnbc-app-n1241692 Follow MSNBC Show Blogs MaddowBlog: https://www.msnbc.com/maddowblog ReidOut Blog: https://www.msnbc.com/reidoutblog MSNBC delivers breaking news, in-depth analysis of politics headlines, as well as commentary and informed perspectives. Find video clips and segments from The Rachel Maddow Show, Morning Joe, The Beat with Ari Melber, Deadline: White House, The ReidOut, All In, Last Word, 11th Hour, and Alex Wagner who brings her breadth of reporting experience to MSNBC primetime. Watch “Alex Wagner Tonight” Tuesday through Friday at 9pm Eastern. Connect with MSNBC Online Visit msnbc.com: https://www.msnbc.com/ Subscribe to the MSNBC Daily Newsletter: https://link.msnbc.com/join/5ck/msnbc-daily-signup Find MSNBC on Facebook: https://www.facebook.com/msnbc/ Follow MSNBC on Twitter: https://twitter.com/MSNBC Follow MSNBC on Instagram: https://www.instagram.com/msnbc #KamalaHarris #Politics #Election