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A new Norwegian series on Max follows a stifled wife and mother who finds excitement and a new identity by posting explicit photos online.
Aug. 8, 2024, 6:20 p.m. ET
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The Norwegian dramedy “MILF of Norway,” (on Max in Norwegian, with subtitles, or dubbed) follows a stifled wife and mother looking for attention, approval, money, pleasure — a jolt. And if all it takes is posting some topless photos on the internet, what of it? “A little change should be fun,” her dry husband tells her. “You need that.” If only he knew.
Lene (Mariann Hole) takes a back seat in her life. Truly: Her 14-year-old son, Mons, rides shotgun when her family drives somewhere. She’s fresh off an obnoxious firing from an agency she calls a “pathetic hipster dump,” and she feels undervalued and ignored in her life. Her best friend can’t stop griping about her husband’s online porn habits, and eventually curiosity gets the better of Lene — or maybe it’s a dormant adventurousness stirring back to life. After a mere nipple pic garners 37 likes, she’s all in, scrolling and posting and trying to find her specific niche in the market. Push notifications become her drug of choice, and she starts taking classes and networking.
The series plays out a cotton-candy fantasy of online sex work, in which the adoration and cash roll in and nothing bad happens, and Lene can convince herself that she’s the special genius this whole industry has been waiting for. Calamitous dinner parties do not bother her; if others choose prudishness, that’s sad for them, but now she’s more sexual, evolved and interesting than they are. Maybe she’ll just make some new, cooler friends who also post explicit content of themselves. Maybe they’ll all just have a flirtatious, laugh-filled montage together.
Some of the beats here feel ordinary, but the show’s cheeky tone brightens the proceedings, giving them a kooky, fun edge. Even better is the set and production design — if you are a fan of interesting lamps, this might be television’s richest bounty. Lene’s house practically glows, as if we’re seeing it in dreamy flashback.
“I understand it can be hard to know how you should look at people,” Mons’s teacher tells him after some classmates complain that he is staring. Everyone in this show is struggling with that — some in concrete ways and others more philosophically.
Five of eight episodes have aired, with new installments arriving each Thursday.
A version of this article appears in print on , Section
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